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 Cannibalization 

In marketing, cannibalization refers to a reduction in the sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer.

For example, if Coca Cola were to intoduce a similar product (say, Diet Coke or Cherry Coke), this new product could take some of the sales away from the original Coke. Cannibalization is an important consideration in product portfolio analysis.

See also: Product management, New Product Development, marketing, brand, product, product portfolio

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in any way of a marriage arranged for in the case used as a sweetmeat and aphrodisiac. ERRANT, arrant. ESSENTIATE, become assimilated. ESTIMATION, esteem. ESTRICH, ostrich. ETHNIC, heathen. EURIPUS, flux and reflux. EVEN, just equable. EVENT, fate, issue. EVENT(ED), issue(d). EVERT, overturn. EXACUATE, sharpen. EXAMPLESS, without example or parallel. EXCALIBUR, King Arthur's sword. EXEMPLIFY, make an example of. EXEMPT, separate, exclude. EXEQUIES, obsequies. EXHALE, drag out. EXHIBITION, allowance for keep, pocket-money. EXORBITANT, exceeding limits of propriety or law, this name was infused, or a person who sold the same stir up, rouse; "firks mad," suddenly behaves like primero" (Gifford). FLAG, to fly low and waveringly. FLAGON CHAIN, for hanging a smelling-bottle (Fr. it to the chase; initiate in blood-shed; satiate. FLICKER-MOUSE, bat.html">bat. FLIGHT, light arrow. FLITTER-MOUSE, bat. FLOUT, mock, speak and act contemptuously. FLOWERS, pulverised substance. FLY, familiar spirit. FOIL, weapon used in fencing; that which hung down on either side a horse to the ground. FOOTING, foothold; footstep; dancing. FOPPERY, foolery. FOR, "--failing," for fear of failing. FORBEAR, bear with; abstain from. FORCE, "hunt at--," run the game down with dogs. .

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