Distribution (business)
Distribution is one of the four aspects of marketing. The other three parts of the marketing mix are product management, pricing, and promotion. Distribution deals with how to get the product or service to the customer. It must answer questions such as:- What type of distribution channel to use
- Should the product be sold through retailing
- Should the product be distributed through wholesale
- Should multi-level marketing channels be used
- How long should the channel be (how many members)
- Where should the product or service be available
- When should the product or service be available
- Should distribution be exclusive or extensive
- Who should control the channel (referred to as the channel captain)
- Should channel relationships be informal or contractual
- Should channel members share advertising (referred to as co-op ads)
- Should electronic methods of distribution be used
- Are there physical distribution and logistical issues to deal with
- What will it cost to keep an inventory of products on store shelves and in channel warehouses (referred to as filling the pipeline[?])
see also marketing, marketing plan, marketing management
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Elisabeth turned over the leaves one after another; she
teacher." "When they lost their way in the woods." "An Easter story."
titles.
Reinhard fixed his eyes on her with a searching look, and as she kept
mantled over the whole of her sweet face. He would fain have looked
book down before him without a word.
"Don't give it back like that," he said.
She took a brown spray out of the tin case. "I will put your favourite
departure. At her own request Elisabeth received permission from her
station a few streets from their house.
When they passed out of the front door Reinhard gave her his arm, and
nearer they came to their destination the more he felt as if he had
something on which all that was worthy and all that was sweet in his
In his anguish, he walked slower and slower.
"You'll be too late," she said; "it has already struck ten by St
out:
"Elisabeth, you will not see me again for two whole years. Shall I.
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