Loyalty card
A loyalty card is the United Kingdom name of card issued to a consumer by a retail establishment. It is the visible means by which a type of two part tariff is implemented. Prices at which goods are sold are contingent on whether the customer possesses a loyalty card. Prices offered to cardholders are generally equal to or lower than prices offered non-cardholders. (Critics see the lower proces as bribes to manipulate customer loyalty.) Similar cards are available in the United States, but these are generally called discount cards.Customers requesting the issuance of a loyalty card are requested or required to provide a usually minimal amount of identifying or demographic data, such as name or address. These forms usually entail agreements by the store concerning customer privacy, typically non-disclosure (by the store) of non-aggregate[?] data about customers. Aggregate data are used internally (and sometimes externally) by the store as market research data.
The system of loyalty cards has been widely adopted by many UK retailers. The trend towards adoption was however reversed in the UK in 2001 when the chain supermarket Safeway (UK) abandoned their ABC loyalty card, stating that they preferred to be able to offer lower prices as a customer incentive rather than a points-based cash rebate. Sainsburys, a rival supermarket, have abandoned their Reward points system in favour of a new card, the Nectar loyalty card, which is being issued in conjunction with a number of partners including the petrol suppliers BP, the departments store chain Debenhams[?], and Barclaycard[?].
The chain of high street chemists Boots[?] have a loyalty card which stores the points on a microchip[?]. This has considerable advantages to the retailer from the point of view of data processing since calculation and allocation of points is decentralised to the point of sale[?], an extremely demanding process when placed upon centralised servers.
Notts and Derby Regiment, and R.F.C.
"For most conspicuous and consistent bravery from April 25 to May
combats in the air.html">air and destroyed eleven hostile aeroplanes, drove
fought six hostile machines, twice he fought five, and once four.
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at least one enemy.
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collapsed, as nearly all the control wires had been shot away.
restrained from immediately going out on another.
"In all Captain Ball has destroyed forty-three German aeroplanes
courage, determination, and skill."
for a time he was sent back to England to train new pilots in the
greater, and it jumped with his desires, for the whole tone of
flying and fighting. He declares he is having a "topping
Sir Douglas Haig. It is not too much to say that the whole
near La Bassee in May, 1917.
CHAPTER XXXIX
advantage against the Boers. The difficulty of laying ambushes
were peculiarly adept--would have been very much greater. Some
stages of the campaign could in all probability have been
the progress of the army.html">Army during recent years. The great soldier
career, instead of taking the rest.html">rest which he had so thoroughly
country, warning the people of danger ahead; exhorting them to
foundation of a great civic army. But his words, alas! fell upon
upon.
But even "Bobs", seer and true prophet as he was, could hardly
air. He had not long been laid to rest when aeroplanes began to
hundreds but in thousands. At the time of writing, when we are
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