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Retailer : StoreIn commerce, a retailer buys goods or products in large quantities from manufacturers or importers[?], either directly or through a wholesaler, and then sells individual items or small quantities to the general public or end user customers, usually in a shop, also called store. Retailers are at the end of the supply chain.Many shops are part of a chain: a number of similar shops with the same name selling the same products in different locations. The shops may be owned by one company, or there may be a franchising company that has franchising agreements with the shop owners (see also restaurant chain). A large shop is called a superstore or megastore. A shop with many different kinds of articles is called a department store. Shops may be on residential streets, or in shopping streets with little or no houses, or in a shopping center or shopping mall. Shopping streets may or may not be for pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Some shops sell second-hand goods. Often the public can also sell goods to such shops. In other cases, especially in the case of a nonprofit shop, the public donates goods to the shop to be sold (see also thrift store). The term retailer is also applied where a service provider services the needs of a large number of individuals, such as with telephone or electric power. Retail prices are often so-called psychological prices or odd prices: a little less than a round number, e.g. $ 6.95. Often prices are fixed and displayed. Alternatively, there is price discrimination (a customer has to pay more if the seller assumes that he or she is willing to do that due to wealth, carelessness or eagerness to buy) and possibly a bargaining situation. It is a "fight" about how the total surplus is divided into consumer and producer surplus, with for both parties the "threat" that there is no surplus at all because the sale is off. Shopping is buying things, sometimes as a recreational activity. A cheap version of the latter is window shopping (just looking, not buying).
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Psychological prices (http://marketing-bulletin.massey.ac.nz/article8/research1b.asp)
CERTAINLY S ER1 T AH0 N L IY0
CERTAINTIES S ER1 T AH0 N T IY0 Z
CERTIFICATE S ER0 T IH1 F IH0 K AH0 T
CERTIFICATION S ER2 T AH0 F AH0 K EY1 SH AH0 N
CERTIFIED S ER1 T AH0 F AY2 D
CERTIFY S ER1 T AH0 F AY2
CERTITUDE S ER1 T AH0 T UW2 D
CERTRON S ER1 T R AA0 N
CERULLO CH ER0 UW1 L OW0
CERUTTI CH ER0 UW1 T IY0
CERVECERIA S ER2 V AH0 S IH1 R IY0 AH0
CERVENY CH ER0 V IY1 N IY0
CERVI CH EH1 R V IY0
CERVICAL(2) S ER1 V IH0 K AH0 L
CERVIX S ER1 V IH0 K S
CERYL S EH1 R AH0 L
CESARE CH EY0 Z AA1 R EY0
CESARO CH EH0 S AA1 R OW0
CESENA CH EH0 S EH1 N AH0
CESPEDES S EY0 S P EY1 D EH0 S
CESSNA S EH1 S N AH0
CESSNA'S(2) S EH1 Z N AH0 Z
CESSPOOL S EH1 S P UW2 L
CETACEAN S IH0 T EY1 SH AH0 N
CETEC S IY1 T EH2 K
CETUS S IY1 T AH0 S
CEVALLOS S EY0 V AA1 L OW0 Z
CEYLON S IH0 L AA1 N
CEZANNE S EH2 Z AE1 N
CHA CH AA1
CHABLIS SH AH0 B L IY1
CHABOT SH AH0 B OW1
CHACE CH EY1 S
CHACIN SH EY1 S IH0 N
CHACON CH AE1 K AH0 N
CHAD'S CH AE1 D Z
CHADD CH AE1 D
CHADDOCK CH AE1 D AH0 K
CHADICK CH AE1 D IH0 K
CHADRON CH AE1 D R AH0 N
CHADWICK CH AE1 D W IH0 K
CHAEBOL CH EY1 B AH0 L
CHAFED CH EY1 F T
CHAFEE(2) CH EY1 F IY0
CHAFF CH AE1 F
CHAFFIN CH AE1 F IH0 N
CHAFFY CH AE1 F IY0
CHAFING CH EY1 F IH0 NG
CHAGNON CH AE1 G N AH0 N
CHAGRINED SH AH0 G R IH1 N D
CHAIDEZ CH AA0 IY1 D EH0 Z
CHAIKIN CH EY1 K IH0 N
CHAIN'S CH EY1 N Z
CHAINS CH EY1 N Z
CHAINSAW CH EY1 N S AO2
CHAIR CH EH1 R
CHAIRES SH EH1 R Z
CHAIRING CH EH1 R IH0 NG
CHAIRMAN'S CH EH1 R M AH0 N Z
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